Personal loans in Portage, WI
With an estimated 10,126 residents, Portage is the 96th-largest of 605 places in Wisconsin. The first question in Portage is not the rate on offer but whether the payment fits; about 10,126 people live here under Wisconsin lending law.
Verify the lender's Wisconsin licence against the regulator named below before borrowing in Portage. State law, rather than federal rules alone, supplies the rate caps and licensing rules that reach Portage's 10,126 residents. Portage shed about 4.4% of its population between the 2020 base and the 2023 estimate. The nearest larger city is Baraboo, WI about 15 miles away.
Portage by the numbers
Two layers matter for a Portage borrower: the local population picture and Wisconsin's consumer-lending statutes.
- Population: about 10,126, ranked 96th of 605 places in Wisconsin (Census Vintage 2023 subcounty estimate).
- Population trend: The 2020-to-2023 change is negative, near 4.4%.
- Net change: roughly 464 fewer people than the 2020 Census counted.
- Size percentile: with 10,126 residents, Portage is larger than about 84% of Wisconsin's Census places.
- Population density: about 1,135 people per square mile (Census land area 8.9 sq mi).
- By land area: Portage ranks 83rd among Wisconsin's 605 places, at 8.9 sq mi.
- Water: Portage holds about 0.80 square miles, the 47th-largest water area in Wisconsin.
- State population share: Portage accounts for about 0.2% of everyone in Wisconsin.
- Nationally: Portage is the 3,136th-largest of 19,457 Census places in the dataset.
- Growth rank: Portage ranks 597th among Wisconsin's 605 places for the 2020-to-2023 change.
- State comparison: Wisconsin's places average +0.4% for 2020-to-2023, against Portage's 4.4%.
- Density rank: Portage places 191st among Wisconsin's places by people per square mile.
- Density vs Wisconsin: Portage's 1,135 people per square mile compare with a state median of 800.
- Location: it lies at 43.5490, -89.4659 in the Census Gazetteer.
- Nearest larger cities: Baraboo (15 mi); DeForest (23 mi); Waunakee (25 mi); Reedsburg (27 mi); Sun Prairie (28 mi). Living near a larger metro rarely changes what is available in Portage.
- Smaller communities within reach: Pardeeville (8 mi); Wyocena (9 mi); Poynette (11 mi).
- Smaller neighbours: 104 places smaller than Portage sit within 50 miles.
- At 100 miles: 89 larger Census places fall inside that radius.
Inside a Portage personal loan
With roughly 10,126 residents, Portage is a small town; its personal loans are typically unsecured, priced from your credit rather than the city's size. The APR tracks your credit score rather than Portage's rank of 96th in Wisconsin: a strong file may earn a single-digit rate, while damaged credit can push the rate far higher. The term you choose in Portage decides the split between a comfortable payment and the total interest you pay.
A practical checklist for Portage borrowers
These steps shape the offer you get in Portage, a place of about 10,126 people:
- Get all three reports, dispute anything wrong, and keep the corrected file for your applications.
- Test your amount and term in the personal loan calculator first.
- Gather at least three pre-qualified offers and line up the APR, not the headline rate.
- Confirm the lender holds a Wisconsin licence by checking the regulator named above.
- Look for an origination fee or prepayment penalty in the written disclosure.
- Check that the monthly payment fits your budget next to your existing obligations.
- Weigh a shorter term's higher payment against the interest it saves.
In Portage as elsewhere in Wisconsin, the written terms — not the advertisement — are what count for its 10,126 residents.
How Portage compares across Wisconsin
Among Wisconsin's 605 places, Portage sits at 96th for population, a share of roughly 0.2% of the state. On the 2020-to-2023 trend, Portage stands 597th among Wisconsin's 605 places — roughly the 1th percentile. By density, at about 1,135 people per square mile, it ranks 191st in Wisconsin. Within 50 miles sit 104 smaller Census places, alongside the 14 that are larger.
What Wisconsin law requires in Portage
This table holds the Wisconsin rate and licensing rules for consumer loans made to Portage's 10,126 residents.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Small-loan / installment lender licensing | Licensed lender license required from the Division of Banking (Wis. Stat. § 138.09) Source says: Before any person may do business under this section, that person shall first obtain a license from the division. | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
Borrowing reach in Portage
With about 1,135 residents per square mile, Portage is moderately settled, and 14 larger Census places sit within 50 miles. What is available to Portage's 10,126 borrowers is set by Wisconsin licensing and your own credit, not by how many branches are nearby. The nearest larger city, Baraboo, WI about 15 miles away.
Common questions
What are my options in Portage if my credit is poor?
What loan size can I expect in Portage?
Do I have to pledge anything to borrow in Portage?
Does comparing loans in Portage cost me credit score points?
Nearby places
- Pardeeville, WI — population 2,051
- Endeavor, WI — population 434
- Poynette, WI — population 2,558
- Wyocena, WI — population 741
- Arlington, WI — population 834
- Merrimac, WI — population 518
- Rio, WI — population 1,131
- Lodi, WI — population 3,199