Personal loans in Wauwatosa, WI
Wauwatosa shed about 2.8% of its population between the 2020 base and the 2023 estimate. Wauwatosa is home to roughly 47,038 people and stands 14th by size out of 605 Census places in Wisconsin.
A lender serving Wauwatosa holds a Wisconsin licence and answers to a Wisconsin regulator; no city office is involved for its 47,038 residents. Compare APR, not the interest rate, because the APR folds in most fees on a Wauwatosa loan. Which products a lender may offer to Wauwatosa's 47,038 residents follows from the Wisconsin consumer-lending framework. The nearest larger metro is Milwaukee, WI about 3 miles away.
The Wauwatosa data picture
Only a few things actually differ by place — population, area, location, and the Wisconsin rules a lender must follow — and they are below.
- Population: 47,038 — Wauwatosa ranks 14th of 605 communities in Wisconsin (US Census Bureau, Vintage 2023).
- Population trend: Lower by roughly 2.8% since the 2020 count.
- Absolute change: 1,342 residents lost between 2020 and 2023.
- Size percentile: about 98% of Wisconsin communities are smaller than Wauwatosa (47,038 residents).
- Population density: about 3,556 people per square mile across 13.2 square miles of land (Census Gazetteer area, Vintage 2023 population).
- By land area: Wauwatosa ranks 59th among Wisconsin's 605 places, at 13.2 sq mi.
- Share of Wisconsin: Wauwatosa holds about 1.1% of the state's population, some 47,038 people.
- National rank: Wauwatosa is 848th of 19,457 places nationwide.
- Growth in Wisconsin: Wauwatosa stands 558th by percentage change from 2020 to 2023, among 605 places.
- Against the state trend: Wauwatosa's 2.8% change compares with a Wisconsin average of +0.4% across its 605 places.
- Density rank: Wauwatosa places 10th among Wisconsin's places by people per square mile.
- Density in context: Wauwatosa's 3,556 people per square mile sit against a Wisconsin median of 800.
- Location: 43.0632, -88.0356 (Census Gazetteer coordinates).
- Nearest larger cities: Milwaukee (3 mi); West Allis (4 mi); Waukesha (11 mi); Racine (26 mi); Kenosha (34 mi). Lenders licensed in the state serve Wauwatosa whether or not they keep a local branch.
- Nearest smaller places: Elm Grove (3 mi); Butler (4 mi); Brookfield (4 mi).
- Smaller neighbours: 148 places smaller than Wauwatosa sit within 50 miles.
- Larger places within 100 miles: 32.
A pre-application checklist for Wauwatosa
A sensible order of operations for a loan in Wauwatosa, home to about 47,038 people:
- Start with the credit file: order the reports, fix the errors, then apply.
- Use the loan calculator to test the payment on your intended amount and term.
- Gather at least three pre-qualified offers and line up the APR, not the headline rate.
- Make sure the lender appears in the Wisconsin regulator's licence list.
- If the balances are already a strain, seek nonprofit credit counselling before adding a loan.
- Read the disclosure for an origination fee and any prepayment penalty before signing.
- Test the payment against your current bills before you commit.
In Wauwatosa as elsewhere in Wisconsin, the written terms — not the advertisement — are what count for its 47,038 residents.
How Wauwatosa compares across Wisconsin
Wauwatosa is the 14th-largest of 605 Census places in Wisconsin and contains about 1.1% of the state's people. For population change between 2020 and 2023, Wauwatosa ranks 558th of 605 in Wisconsin (about the 8th percentile). By density, at about 3,556 people per square mile, it ranks 10th in Wisconsin. Between 2020 and 2023 the count changed by roughly 1,342 residents.
The geography behind Wauwatosa
Wauwatosa's land area is roughly 13.2 square miles, and the Gazetteer records no significant water area within it. Spread across it are roughly 3,556 residents per square mile. The largest place in Wisconsin, Milwaukee, lies about 3 miles away. Within 50 miles of Wauwatosa there are 7 larger Census places. By land area it ranks 59th of 605 Wisconsin places.
What Wisconsin law requires in Wauwatosa
For the roughly 47,038 residents of Wauwatosa, the rules below are Wisconsin's own; each row carries its publisher and retrieval date.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
| Payday lending status | Legal and licensed by the DFI Division of Banking; statewide database tracking (Wis. Stat. § 138.14) Source says: "Licensee" means a person holding a license issued by the division under sub. (5) | Wisconsin State Legislature as of 2026-09-16 |
Getting a loan in Wauwatosa
Wauwatosa is fairly dense, with about 3,556 people per square mile and 7 larger places within 50 miles. A Wisconsin licence lets a lender serve Wauwatosa without a local office, so branch density does not change what its 47,038 residents are offered. The nearest larger city, Milwaukee, WI about 3 miles away.
Common questions
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Nearby places
- Elm Grove, WI — population 6,316
- West Allis, WI — population 58,874
- Butler, WI — population 1,766
- Milwaukee, WI — population 561,385
- West Milwaukee, WI — population 3,997
- Brookfield, WI — population 41,884
- Greenfield, WI — population 36,916
- Hales Corners, WI — population 7,522