Personal loans in Durand, WI
If you are weighing a personal loan in Durand, start from the payment you can carry; its 1,843 residents face the same statewide rules. An estimated 1,843 people make their home in Durand, a figure that ranks 269th in Wisconsin. Durand shed about 0.4% of its population between the 2020 base and the 2023 estimate. For the 1,843 people in Durand, Wisconsin runs its own consumer-lending licensing, and the sourced table below lists the figures that apply. Price two or three terms so you can see which payment is truly affordable in Durand. Borrowers who want a bigger city can look to Mondovi, WI about 15 miles away.
Durand: population, trend and location
Read the local figures below as context; read the sourced Wisconsin table as the rulebook a lender here must follow.
- Population: 1,843 residents; Durand is the 269th-largest of 605 places in Wisconsin (US Census Bureau, Vintage 2023).
- Population trend: Lower by roughly 0.4% since the 2020 count.
- Net change: roughly 7 fewer people than the 2020 Census counted.
- Size percentile: Durand's 1,843 people outrank roughly 56% of the places in Wisconsin.
- Population density: about 1,054 people per square mile across 1.7 square miles of land (Census Gazetteer area, Vintage 2023 population).
- By land area: Durand ranks 350th among Wisconsin's 605 places, at 1.7 sq mi.
- Share of state population: Durand's 1,843 residents are about 0.0% of Wisconsin.
- National rank: Durand is 7,924th of 19,457 places nationwide.
- Growth in Wisconsin: Durand stands 320th by percentage change from 2020 to 2023, among 605 places.
- State comparison: Wisconsin's places average +0.4% for 2020-to-2023, against Durand's 0.4%.
- Density in Wisconsin: Durand ranks 208th by people per square mile.
- Density in context: Durand's 1,054 people per square mile sit against a Wisconsin median of 800.
- Location: mapped by the US Census Bureau at 44.6224, -91.9603.
- Nearest larger cities: Mondovi (15 mi); Wabasha (18 mi); Menomonie (19 mi); Lake City (20 mi); Eau Claire (27 mi). Any of them may have more branches, but statewide rules and your credit still set the price.
- Nearest smaller towns: Plum City (11 mi); Nelson (14 mi); Elmwood (14 mi).
- Smaller neighbours: 70 places smaller than Durand sit within 50 miles.
- Larger places within 100 miles: 207.
Land, water and location for Durand
The Census Gazetteer records about 1.7 square miles of land within Durand, with no significant water area listed. Spread across it are roughly 1,054 residents per square mile. The largest place in Wisconsin, Milwaukee, lies about 226 miles away. Counting outward 50 miles, 34 larger communities surround Durand. By land area it ranks 350th of 605 Wisconsin places.
How lenders reach Durand
At roughly 1,054 people per square mile, Durand is moderately settled; 34 larger places lie within 50 miles. Lenders licensed in Wisconsin reach Durand's 1,843 residents online, so the nearest branch is not what sets your APR. The nearest bigger place is Mondovi, WI about 15 miles away.
Wisconsin rules behind a Durand personal loan
Every row below records a Wisconsin rule, its publisher and its retrieval date — the same rules a Durand lender must follow.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Payday lending status | Legal and licensed by the DFI Division of Banking; statewide database tracking (Wis. Stat. § 138.14) Source says: "Licensee" means a person holding a license issued by the division under sub. (5) | Wisconsin State Legislature as of 2026-09-16 |
| Small-loan / installment lender licensing | Licensed lender license required from the Division of Banking (Wis. Stat. § 138.09) Source says: Before any person may do business under this section, that person shall first obtain a license from the division. | Wisconsin State Legislature as of 2026-09-16 |
How Durand compares across Wisconsin
Set beside Wisconsin's 605 places, Durand ranks 269th by population and holds about 0.0% of the state total. On the 2020-to-2023 trend, Durand stands 320th among Wisconsin's 605 places — roughly the 47th percentile. At about 1,054 people per square mile, Durand is the 208th most densely settled place in Wisconsin. Between 2020 and 2023 the count changed by roughly 7 residents.
What to do before borrowing in Durand
Before you hand your details to a lender in Durand, where the population is near 1,843:
- Start with the credit file: order the reports, fix the errors, then apply.
- Price the payment first with our personal loan calculator before any lender quotes you.
- Gather at least three pre-qualified offers and line up the APR, not the headline rate.
- Make sure the lender appears in the Wisconsin regulator's licence list.
- Choose a term you can live with; stretching it lowers the payment but raises total interest.
- Do not borrow more than the expense calls for, even if a lender approves a larger amount.
- Be clear on what the loan is for and how it gets repaid.
What differs between Durand and the rest of Wisconsin is not the process but the borrower's own file, among the 1,843 people here.
Common questions
What are my options in Durand if my credit is poor?
What loan size can I expect in Durand?
Do I have to pledge anything to borrow in Durand?
Does comparing loans in Durand cost me credit score points?
Nearby places
- Nelson, WI — population 319
- Plum City, WI — population 583
- Elmwood, WI — population 810
- Pepin, WI — population 740
- Wabasha, MN — population 2,592
- Menomonie, WI — population 16,642
- Alma, WI — population 717
- Mondovi, WI — population 2,848