Personal loans in Wausau, WI
State law, not city hall, decides what a lender may do to Wausau's roughly 39,968 residents, and a state regulator supervises it. With an estimated 39,968 residents, Wausau is the 18th-largest of 605 places in Wisconsin.
Wausau is a smaller city of about 39,968 residents, and a personal loan taken out here is governed by Wisconsin statute. The 2020 count to the 2023 estimate shows about 0.1% decline in Wausau. For a community of about 39,968, the practical step is to compare APR across at least three lenders before committing. The closest larger city is Appleton, WI about 78 miles away.
Wausau: the sourced local profile
Most of what governs a Wausau loan is written in Wisconsin law rather than in the city; the sourced notes below make that split concrete.
- Population: about 39,968, ranked 18th of 605 places in Wisconsin (Census Vintage 2023 subcounty estimate).
- Population trend: Roughly 0.1% fewer residents than the 2020 Census counted.
- Change in people: the 2020-to-2023 comparison is a loss of about 56 residents.
- Size percentile: with 39,968 residents, Wausau is larger than about 97% of Wisconsin's Census places.
- Population density: 2,079 people per square mile on 19.2 square miles of land.
- Land area: Wausau covers 19.2 square miles, the 44th-largest area among Wisconsin's 605 places.
- Water: Wausau holds about 1.11 square miles, the 35th-largest water area in Wisconsin.
- Share of Wisconsin: Wausau holds about 0.9% of the state's population, some 39,968 people.
- National standing: Wausau ranks 998th of 19,457 US places.
- Growth in Wisconsin: Wausau stands 284th by percentage change from 2020 to 2023, among 605 places.
- State comparison: Wisconsin's places average +0.4% for 2020-to-2023, against Wausau's 0.1%.
- Density rank: Wausau places 59th among Wisconsin's places by people per square mile.
- Density in context: Wausau's 2,079 people per square mile sit against a Wisconsin median of 800.
- Location: mapped by the US Census Bureau at 44.9618, -89.6465.
- Nearest larger cities: Appleton (78 mi); Oshkosh (84 mi); Green Bay (87 mi); Eau Claire (91 mi); Fond du Lac (102 mi). Online lenders reach Wausau no matter how far the nearest branch is.
- Nearest smaller towns: Schofield (4 mi); Rothschild (6 mi); Weston (7 mi).
- Smaller places within 50 miles: 69 of them.
- Larger places within 100 miles: 4.
What Wisconsin law requires in Wausau
The rows below set out what a licensed lender must follow in Wisconsin, and so for Wausau's roughly 39,968 residents.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Small-loan / installment lender licensing | Licensed lender license required from the Division of Banking (Wis. Stat. § 138.09) Source says: Before any person may do business under this section, that person shall first obtain a license from the division. | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
What shapes a Wausau personal loan
With roughly 39,968 residents, Wausau is a smaller city; its personal loans are typically unsecured, priced from your credit rather than the city's size. Federal Truth in Lending rules require a Wausau lender to disclose the APR and finance charge before you sign. A longer term lowers the monthly payment on a Wausau loan but raises total interest, so the smallest payment is not the cheapest loan.
Borrowing reach in Wausau
Wausau is a fairly dense community of about 39,968 people, with 0 larger places inside a 50-mile radius. A Wisconsin licence lets a lender serve Wausau without a local office, so branch density does not change what its 39,968 residents are offered. The nearest bigger place is Appleton, WI about 78 miles away.
How Wausau compares across Wisconsin
Within Wisconsin, Wausau holds roughly 0.9% of all residents, the 18th-largest share among 605 places. For population change between 2020 and 2023, Wausau ranks 284th of 605 in Wisconsin (about the 53th percentile). At about 2,079 people per square mile, Wausau is the 59th most densely settled place in Wisconsin. In land area, Wausau ranks 44th among Wisconsin's 605 places.
Where Wausau sits
The Census Gazetteer records 19.2 square miles of land and 1.11 square miles of water within Wausau. With 39,968 residents, the land area yields roughly 2,079 people per square mile. For the state's biggest city, Milwaukee, the distance is roughly 155 miles. Within 50 miles of Wausau there are 0 larger Census places. Within the same 50 miles lie 69 smaller Census places.
Common questions
What are my options in Wausau if my credit is poor?
What loan size can I expect in Wausau?
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Does comparing loans in Wausau cost me credit score points?
Nearby places
- Schofield, WI — population 2,154
- Rothschild, WI — population 5,514
- Maine, WI — population 2,616
- Weston, WI — population 15,969
- Kronenwetter, WI — population 8,539
- Mosinee, WI — population 4,538
- Marathon City, WI — population 1,560
- Merrill, WI — population 9,089